Category: Broomhill FC News

Club Statement

Open Goal Broomhill FC can confirm that Manager, Simon Ferry along with his coaching staff of Derek Lyle and Paul Slane will be stepping down from their roles at the end of the current football season.

The completion of the 2022/23 football season will also see the conclusion of the commercial partnership between Open Goal and Broomhill FC.

It has been a record-breaking year for the club which has seen many highlights on the pitch as well as unprecedented growth off it.

Simon and his staff helped the club navigate an exciting Scottish Cup campaign to the 3rd round, only to suffer defeat to a last-minute penalty decision against SPFL League 1 side Alloa Athletic. His coaching expertise has also helped develop and improve a number of exciting young talented players in the squad who have achieved breakthrough seasons this year.

This season at our new home Broadwood has seen the club achieve record-breaking attendances with 8k+ fans having walked through the gates to watch the team, an increase of over 6k in comparison to last season. The club also had the highest attended match in the 1st Round of the Scottish Cup with 1550 fans attending our victory over Highland League side Brora Rangers.

Commercial revenue also reached an all-time high following the increase in exposure and attention on the club this season through Open Goal’s partnered online content and distribution on their social platforms. The club’s twitter following has increased by 13,500 to total 20.3k and has achieved 20 million impressions since the Open Goal partnership announcement. Instagram also saw a huge increase in followers, now sitting at 11k, an increase of over 8k since the start of the Open Goal project.

The project has not only seen an increase in attention on Broomhill but Open Goal’s behind-the-scenes documentary YouTube series, Crossing The Line has also shone a spotlight on the Lowland League as a whole, covering multiple other teams and grounds. The 6 released episodes so far have a total viewership of 631,000 views with the full 10-part series on track to reach 1 million views, providing unprecedented exposure to the Scottish Lowland League and its players.

Open Goal Broomhill FC General Manager, George Fraser:Firstly I’d like to thank the Manager Simon Ferry and his staff for their efforts this season. The excitement of the Scottish Cup campaign will live long in the memory and his team of players have created some amazing moments for fans to enjoy, particularly our Friday night games under the lights at Broadwood.

The project with Open Goal has been an amazing success for us off the pitch and has been crucial in our mission to build and enhance an engaged and passionate community around our club which this partnership has achieved beyond our wildest expectations.

The growth in our online presence has been remarkable and will be extremely valuable to the club’s development going forward. To give context, we as a Lowland League club have a higher combined following on platforms such as Twitter and Instagram compared to some Scottish Premiership-elect sides which proves the power of the project.

We are a young club which has only been operating for 10 years and so this type of innovative idea was exactly what we needed in our journey in building the club’s fanbase both online and offline. It now gives us a fantastic platform to grow the club further both commercially and from a community point-of-view which we aim to reinvest back into a successful football team.

There are plenty of exciting times ahead for Broomhill FC and we’d like to thank Open Goal for their contribution this year and wish both them and Simon Ferry all the best in the future.”

Open Goal Broomhill Manager, Simon Ferry:My first year in Management has been an invaluable experience and one I will take a lot of learnings from going forward.

It’s been fantastic to work with this group of players and see how much they’ve developed this season. They’ve given me everything including showing their impressive level of character and ability particularly in our Scottish Cup campaign this season. I’m confident many of them will go on to progress their careers further following the year we’ve had together.”

An Open Goal spokesperson: “From the outset of our sponsorship with Broomhill FC, we aimed to support the club in delivering a successful season on the pitch as well as drive the overall interest and engagement in the Scottish Lowland Football League through the production of high-quality, free-to-consume content that provides insight into what this level of football has to offer to a mass audience.

As the figures show from an attendance perspective and online viewership, we were able to significantly expand the reach of Broomhill and the Lowland League by millions through our content including the fly-on-the-wall YouTube series, match highlights and club-dedicated podcast. Such was the extent of the exposure that it allowed the club to benefit from a new and higher-level of commercial input which was reinvested back into the squad and club infrastructure.

Unfortunately, as is the nature of football, success on the pitch can never be guaranteed but we thank the efforts of Simon Ferry, his backroom staff and squad of players who we know gave everything in trying to deliver that this season.

We believe we achieved a lot of our original aims and as such we would like to extend our thanks to every supporter who attended our Home games at Broadwood this season, our sponsors and Broomhill FC themselves for believing in the concept of adopting an innovative approach to growing their club in a self-sustainable and contemporary manner.

We would like to wish Broomhill FC all the best in the future with them now placed in a stronger position to continue their growth with a higher level of commercial reach and public interest which will aid their journey going forward.”

Open Goal Broomhill FC and M&D Green announce Sleeve Sponsorship

Open Goal Broomhill FC are delighted to announce that leading independent pharmacy chain M&D Green have joined the Club as its first ever Sleeve Partner for the 2022/2023 season.

Established in 1996, The M&D Green Group are a family-owned business with 30 branches throughout Scotland, Ayrshire, Renfrewshire, Lanarkshire, Inverclyde and the Lothians with a commitment to providing a first-rate health care and advisory service to local communities.

The partnership will see the M&D Green Group logo feature on the left sleeve of all First Team Home and Away Shirts, as well as branding at all Open Goal Broomhill FC home fixtures at Broadwood Stadium. The M&D Green logo was featured on the players shirt for the first time on Friday night during the Scottish Cup 1st Round win over Brora Rangers, watched by over 1500 supporters.

The partnership will also feature a variety of digital content elements with Open Goal working with M&D Green to create bespoke content throughout the season and M&D branches will proudly host the Open Goal Broomhill FC podcast at various points throughout the season.

Commenting on the Partnership, Michael Pentland of Open Goal said: “We are delighted to announce M&D Green as the club’s first ever Sleeve Sponsor. As with all of our partnerships, we want to ensure added value for our viewers, listeners and supporters and this partnership with M&D Green will allow us to provide our audience with positive health and wellbeing advice and support throughout the upcoming season.

Martin Green, Managing Director of M&D Green Group said: “We are thrilled to announce this partnership with Open Goal. As a group, we are committed to supporting Scottish football at all levels and proud to be supporting Si and the boys this season. We were really impressed with the recently released Documentary and look forward to working with Open Goal team to ensure we support our communities with a with first rate pharmaceutical care.

Open Goal Broomhill welcome Jones Whyte to the Team!

Open Goal Broomhill FC are excited to welcome leading Scottish law firm Jones Whyte on board as its latest Official Partner and Kit Sponsor for the 2022/2023 season.

Established in 2013, Jones Whyte is one of Scotland’s fastest growing law firms, who provide a full range of legal services across the country specialising in Personal Injury; Property; Wills, Trusts & Estates; Clinical Negligence; Bereavement; Family Law; Immigration and Dispute Resolution.

The Partnership will see Jones Whyte branding emblazoned across the back of the original Open Goal Broomhill FC home and away shirts, brand visibility on home matchdays at Broadwood Stadium and also the creation of bespoke digital content features throughout the season.

Open Goal’s Marketing Manager, Michael Pentland said: “Jones Whyte are a young, ambitious and innovative organisation who have enjoyed huge success in their field by challenging traditional methods in legal services.

We are delighted to welcome the team on-board as one of our main kit partners and creating some fun, innovative digital opportunities to engage with our viewers and supporters. We look forward to working with Greg and the team at Jones Whyte and thank them for the support.”

Greg Whyte, Managing Partner of Jones Whyte said: “We love Open Goal.  It’s the funniest football show in the UK. Their project with Open Goal Broomhill is ground-breaking and one we are proud to support as Official Legal Partner.

As a relatively young firm which has experienced rapid growth over the last 9 years, I see a lot of similarities between ourselves and the team at Open Goal, including mutual support for all levels of football in Scotland.

We are all excited to see what the season and partnership have in store.”

Open Goal Broomhill announce Slater Menswear as Official Partner

Open Goal Broomhill are excited to announce Slater Menswear as an Official Club Partner for the 2022/2023 season.

Slater Menswear are a leader in men’s formal wear and suits with 26 stores located throughout the UK and its Glasgow base is the largest menswear store in the world. They also boast an extensive range of products which are available to order online.

One of Glasgow’s most well-known and popular family businesses, Open Goal’s relationship with Slater’s first began in 2020 following the iconic ‘Si and Slaney Suit Prank’ on Open Goal panellists Derek Ferguson and Frank McAvennie, a feature that went viral across Open Goal social media platforms.

This exciting new Partnership will see Slater Menswear branding feature at all Open Goal Broomhill FC home matches, opportunity for Open Goal fans to receive access to exclusive discounts and competitions, and digital content features throughout the season.

Open Goal’s Marketing Manager, Michael Pentland said: “We are thrilled to be working with Slater Menswear, an iconic Glasgow-based family business with an inspirational success story.

“We are happy to welcome Slaters back to Open Goal after they played a fantastic role in the famous suit prank with Frank and Derek.

“It’s great that our fanbase will be able to benefit from the partnership with exclusive discounts on high-quality menswear and we look forward to working with Mark and the team.”

Mark Slater, of Slater Menswear said: “We are absolutely delighted to announce this exciting partnership with Open Goal.

“We’ve been friends of the show for a while now and since we last worked with Open Goal, Si and his team have gone on to perform two sell-out shows at the Hydro Arena and successfully deliver an entire run of Euro 2020 shows at the SWG3.

“We are really proud to be involved and look forward to the season ahead!”

Visit Slater Menswear online here:

Open Goal Broomhill announce Buck’s Bar as latest Kit Sponsor

Open Goal Broomhill are delighted to announce a new partnership with popular American style restaurant and bar venue Buck’s Bar.

With locations across Glasgow including in the city centre, Trongate and the southside, Buck’s Bar specialises in authentic buttermilk chicken with an attractive selection of appetising wings, waffles, burgers as well as an array of cocktails and beers.

This exciting new partnership will see the Buck’s Bar logo across the top of the back of shirt on all Open Goal Broomhill FC home and away first team playing and replica kits which will go on sale in the coming weeks.

Furthermore, Buck’s Bar will also become the main headline sponsor of the new Open Goal Broomhill FC monthly fly-on-the-wall documentary series that will be released in early August that will provide fans with exclusive behind the scenes footage of the Open Goal Broomhill FC journey.

Open Goal’s Marketing Manager, Michael Pentland said: “It’s great to welcome Buck’s Bar on board as the club’s first ever back of shirt sponsor. Buck’s Bar has become a favourite destination for our viewers, fans, players and staff and like us strives to deliver great experiences. We are excited to work with a creative and forward-thinking group of people and thank them for their support.”

Michael Bergson, Owner of Buck’s Bar said: “Here at Buck’s, we have been big fans of Open Goal for a long time and we are really thrilled to be involved with the new football Club project and proud to feature on the newly created kits.

We also cannot wait to see the first episode of the documentary and are excited to be part of Simon and his teams’ exciting journey!”

Open Goal Broomhill FC Announce Who Knows Wins as Main Club Partner

Open Goal Broomhill FC are excited to announce Who Knows Wins, the online social sports game, as the club’s main partner for the 2022/23 season.

The partnership will see Who Knows Win’s logo emblazoned on the front of the Open Goal Broomhill home and away shirts this season, ahead of their highly-anticipated release.

They will also become the headline sponsor of the brand-new Open Goal Broomhill FC weekly podcast, which will give fans an insight into the ongoings of the club and Lower League football. Followers will also have the opportunity to interact with the club and compete against fellow fans on the Who Knows Wins app with the chance to win weekly prizes.

Open Goal previously worked with Who Knows Wins on the popular show ‘Right in the Coupon’ which saw record breaking app downloads and fan interaction on their Scottish football competitions.

Michael Pentland, Open Goal’s Marketing Manager, said: “We are delighted to announce Who Knows Wins return to the Open Goal community and as one of the club’s main partners and front of shirt sponsor for this season.

“They believe in putting fans first, a value we also carry, and the app is a fantastic way for our fans to engage and to win prizes.

“We are looking forward to working with the team at Who Knows Wins and creating some great content through the weekly show for our fans to enjoy.”

Joe Jordan-Richardson, Who Knows Wins Marketing Director, said: “We are thrilled to be a part of this exciting journey with Open Goal Broomhill FC.

“Having previously worked with Open Goal, it was a natural fit for us to support the football club project that will see us create opportunities for the Open Goal Broomhill FC community to engage with the club and each other.

“We are excited to see what lies ahead for the campaign and we can’t wait to be a part of it all.”

2022/23 Season Tickets On Sale Now

Open Goal fans continue to be trailblazers and this is the next step on that journey as you ‘Blaze the Trail’ within Scottish Football.

Be at every home Lowland League match with a 2022/23 Season Ticket and get right behind Si Ferry and his team. 

Adult tickets are priced at £99, only £5.50 per game, with Concessions £65, only £3.61 per game, across 18 home league games. Season Ticket holders will also receive a number of benefits including entry into monthly competitions, an opportunity to watch an open training session and an exclusive invite to a live audience podcast.

Manager, Simon Ferry said: “The fans have been brilliant with us at Open Goal so far and they will be so important on our next step in this journey. 

“We want to continue to break records and make history by aiming to have the biggest crowd the Lowland League has seen. 

“The team will be set up in a way to attack and hopefully fans will enjoy watching the style of play I am looking to implement. 

“We are excited to get started and look forward to welcoming you all to Broadwood stadium.” 

Join us at Broadwood and buy your Season Ticket HERE:

Silverburn sign on as Open Goal Broomhill FC’s latest Partner

Open Goal Broomhill FC are thrilled to announce an exciting new partnership with one of Scotland’s top shopping destinations, Silverburn Shopping Centre.

Situated in the Southside of Glasgow, Silverburn Shopping Centre, which opened in 2007 has grown to become the go-to venue for shopping, food, drink and leisure with over 100 units and a range of other services including free car parking.

The partnership will encompass an array of digital content elements and will provide Silverburn with opportunities to engage with Open Goal’s digital audience of over 255,000 through content-led activation and access to event and home match tickets. Silverburn will also receive branding at all Open Goal Broomhill FC home fixtures at newly announced home, Broadwood Stadium. 

Open Goal’s Marketing Manager, Michael Pentland said: “It’s always great to partner with likeminded brands and we are delighted to be able to welcome Silverburn Shopping Centre, Josh and the team to Open Goal.

“Silverburn’s objectives are to provide a first class, entertaining and enjoyable leisure and shopping experience for all visitors which we are extremely excited to promote with them through a variety of entertaining digital content features.”

Josh Hollywood, Marketing Manager of Silverburn Shopping Centre said: “We are really excited about this partnership with Open Goal. We have been involved in various activations with Simon and the team over the years and were proud to host the ‘Keeping the Ball on the Ground’ show at the Centre back in 2019.

“We as a group are always looking for new and creative ways to engage with our audience and customers and we can’t wait to get started on the partnership and for the upcoming Lowland League season.”

Open Goal Broomhill FC make Broadwood home

Open Goal Broomhill FC is delighted to announce Broadwood stadium as its new home. 

Kicking off from the 2022/23 Lowland League campaign, Open Goal Broomhill will host its home matches at the 8,000 all seater stadium. 

Club representatives have been working to secure a new home ground and are thrilled to sign the lease agreement with North Lanarkshire council. 

This move signifies another milestone in Open Goal Broomhill’s exciting journey, and is a further step towards the long term aims of the club. 

Open Goal Broomhill FC’s Head Coach, Simon Ferry, said: “As soon as we started discussing home grounds, I made it known that Broadwood stadium would be my first choice from a footballing point of view. It’s a big 3G pitch in great condition which will be conducive to the way we want to play. 

“We are looking forward to our first home game of the season and hopefully there is a big support for the team from our incredible Open Goal fans. They have been a massive part of this journey from the beginning and we want to continue to break new ground and make history with them.”

Councillor Danish Ashraf, Convener of People and Communities with North Lanarkshire Council, said: “Broadwood is very much at the heart of the community in Cumbernauld and this agreement between Open Goal Broomhill further enhances the wide range of activities the stadium has to offer. 

“This partnership and Simon Ferry as the new manager represents a fresh chapter in the clubs history and we look forward to sharing that journey with Open Goal Broomhill FC for years to come. 

“I wish the club every success at Broadwood and look forward to seeing the team play come July. We’ll be cheering on with the club and listeners to the podcast alike.”

“This innovative approach to football is what the future of the game looks like, and we are delighted to be part of this exciting new project.”

Open Goal Broomhill FC’s General Manager, George Fraser, said: “This is a fantastic move for the club and we are delighted to have secured a facility of this calibre. 

“Broadwood is the perfect place to call home as we embark on a new era for the club. 

“We would also like to thank everyone at Alloa Athletic for the accommodation they have given us and wish them all the best for the future.”

Open Goal Broomhill FC announce Official Partnership with The UPAC Group

Open Goal Broomhill FC are pleased to announce a Partnership with Glasgow based packaging supplier, The UPAC Group.

The UPAC Group is Scotland’s most innovative packaging supplier, supplying the widest range of packaging materials and services on the market, across the UK.

The Partnership is The UPAC Group’s first venture into the world of sports & entertainment, and will incorporate UPAC branding at all Open Goal Broomhill FC home fixtures as well as providing opportunities to work with the Open Goal creative team on content creation to increase further awareness of The UPAC Group’s products and services.

Open Goal’s Marketing Manager, Michael Pentland said: “We are absolutely delighted to announce this new Partnership with The UPAC Group as one of the first Official Partners of Open Goal Broomhill FC.

“UPAC, like us are an ambitious, innovative & creative team who have grown to become Scotland’s preeminent packaging supplier of choice. 

“As our First Team Manager Simon Ferry continues to build his playing squad with hard working players, we also are looking to build and further grow mutually beneficial relationships with brands nationally.”

Melissa Cairney, Marketing Manager of The UPAC Group said: “Open Goal is a unique and courageous Scottish football success story and we have followed the growth of the brand closely, from Si Ferry’s first podcast interviews to selling out the Hydro Arena on two occasions last year. 

“As a business we share the same vibrancy and desire to innovate that the trail blazers at Open Goal have, and that is why we are confident that together, we will create radical and exciting new opportunities for not only ourselves, but the wider community.

“We are absolutely thrilled to be part of Open’s Goal most recent project and looking forward to working with the team on a successful partnership over the course of the upcoming season”.